Project Scope:Â
• Creative Identity Strategy
• Logo designÂ
• Identity expression design
• Print and digital marketing material
• Branded apparel
• Exterior design direction
Business:Â
Glacial Treats
Concept:
Option 2
Discovery Introduction
• Business highlights
• Objective & OpportunitiesÂ
Research Overview
• Competitor Visual Positioning
Research Overview
• Industry Observations
• Audience Observations
Visual Identity Roadmap
• Attribute Foundation
• Visual Foundation
• Visual Inspirations
Exploration
Final Logo
Logo Breakdown
Identity Elements
Customer-facing
Team Apparel
Digital Marketing
After
