Project Scope:Â
• Creative Identity Strategy
• Logo designÂ
• Identity expression design
• Print material
• Branded apparel
• Exterior design direction
Business:Â
Brookhaven Country Club
Concept:
Option 4

Discovery Introduction
• Business Highlights
• The Objective
• The SolutionÂ

Research & Visual Identity Roadmap
• Attribute Foundation
• Industry Observations
• Visual Foundation & Inspirations

Exploration

Final Logo

Logo Breakdown



Identity Elements

Exterior Design Direction


Apparel & Gear


Special Honors
