Project Scope:Â
• Creative Identity Strategy
• Logo designÂ
• Identity expression design
• Print and digital marketing material
• Branded apparel
Private, non-profit:Â
Texas Lutheran University
Concept:
Option 1
Discovery Introduction
• Program highlights
• Objective & OpportunitiesÂ
Research Overview &Â Visual Identity Roadmap
• Industry Observations
• Audience Observations
• Attribute Foundation
• Visual Foundation
• Visual Inspirations
Exploration
Final Logo
Identity Elements
Program Marketing
Program Giveaways and Merchandise
Before & After
