Project Scope:Â
• Creative Identity Strategy
• Logo designÂ
• Identity expression design
• Print and digital marketing material
• Branded apparel
• Exterior design direction
Business:Â
Canyon Creek Country Club
Concept:
Option 1
Discovery Introduction
• Business highlights
• Reasons to change
• Objective & OpportunitiesÂ
Research Overview
• Audience Observations
• Business Observations
Visual Identity Roadmap
• Attribute Foundation
• Visual Foundation
• Visual Inspirations
Exploration
Final Logo
Logo Breakdown
Identity Elements
Interior & Exterior Design Direction
Internal Design Direction
After
